Simplify - Marketing Ideas for Growing Businesses

The Platinum Rule of Content Marketing in Action

Manesh Nesaratnam2022-01-26T10:26:00+10:00Content Marketing, Marketing Strategy|

Personality myopia limits the potential of a content asset. When you speak only from the standpoint of the business owner, your content only appeals to people like him / her. This is a significant limiting factor for a business' growth.

The Platinum Rule of Content Marketing

Manesh Nesaratnam2022-01-26T10:27:16+10:00Content Marketing, Marketing Strategy|

Treat others as you want to be treated? Not at all - please arrest this thought!! We've all learned the golden rule and many of us strive to live it. But the truth is - we're not all wired the same! Person A and Person B may not WANT to be treated in the same way. Some people welcome criticism and others don't. Some want to talk it out and work through while others need space and time to reflect.

SEO vs Content Marketing – what’s best for your business?

Manesh Nesaratnam2021-12-09T14:48:39+10:00Content Marketing, Digital Marketing, Marketing Strategy, SEO|

Australian small and medium businesses spend between $1,000 - $10,000 /month on SEO. Many of them see improvement in rankings and website traffic over a 6-12 month period. While that sounds excellent, is this a meaningful result for the business?

How to Create An Actionable Strategic Marketing Plan

Manesh Nesaratnam2021-10-30T16:40:07+10:00Content Marketing, Digital Marketing, Marketing Strategy|

The best business owners know that if you fail to plan, you plan to fail. They are strategic. They don't blindly and randomly post on social media when inspiration strikes. The best business owners always have a plan.