Track, Iterate & Optimise

Support for Success

It’s a marathon. Foster a growth mindset to yield sustainable long-term results.

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Harness Your Social Proof

Go Beyond Short Term Gains

Organic marketing yields amazing results but only in the long term. Regularity and consistency matter.

Businesses that are focused on short-term gains leave the digital conversation too early. And conversations, by definition, are 2-way. When data speaks, are we listening?

Growth mindset businesses learn from their engagement and will iterate and optimise their storytelling to achieve compounded effects.

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The Essential Question

What’s working? What could work better?

Only when your business achieves its long-term goals can we say we have succeeded.

We do everything in our power to grow with the businesses we serve. This translates to keeping our finger firmly on the pulse of your digital strategy:

Data discloses truths about your audience and the efficacy of our strategy. Is our content adding value to their lives?

We consolidate your multiple data sources into a dashboard. We check-in on the strategy-defined metrics that matter for your business. We investigate whether we are getting the expected outcomes. We look out for outliers and opportunities.

Actively listening to the data allows us to capitalise on opportunities as they arise.

Once we understand what the data is telling us, we tweak the strategy and content to respond to these insights.

This goes beyond tweaking metadata and workflows. Sometimes it involves the creation of content down a pathway that was not originally prioritised.

An audience led approach to optimisation keeps the company relevant and on the front foot.

Team work discussion
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Manesh Nesaratnam

Consultant // Strategist

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Customer Retention Is The Cornerstone

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Let’s Make Things Happen

It begins with a conversation. You don’t need a complete vision. Just a desire to do better.

“Manesh was very responsive, patient and helpful. He knew when to suggest solutions but also took our request on board. We are very happy with the finished product and would certainly recommend Manesh to others.”


Director, a Melbourne Financing Company

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Strategist  |  Creator  |  Developer
0448 081 863
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